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[White Paper] The When, Where, Who, and How of Communicating Online to Get More Mentions

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Earlier this year, we analyzed over one billion mentions from around the entire web (forums, news sites, Twitter, Facebook, even the Deep Web). These mentions were delivered to 200,000+ companies in a wide range of industries, spanning 145 countries around the world.

Today, we’re releasing our first official white paper, detailing all of the lessons and best practices we learned from this data along the way.

Inside, you’ll find out:

  • When to communicate. What days of the week see the most mentions. And perhaps more importantly, which see the least. (Allowing you to communicate around the noise.)
  • Where to communicate. How to stand out, designing and optimizing your content to look great on each and every platform, leveraging their unique strengths.
  • Who to communicate with. Who your influencers are vs. who your brand ambassadors are, and how to reach out 1-to-1 to create a community of advocates for your product or service.
  • How to communicate. Easy steps you can take to maximize your ROI by working as a team, as well as what it takes to have a true multilingual brand strategy.

For a deeper look with useful to-do lists, download the full white paper.

Download our first official white paper for helpful tips on increasing your online presence.

We hope you enjoy it! Please let us know if you have any questions about growing your company, blog, or brand’s mentions in the comment section below. You can also tweet us any time @mention.

Alex Manthei

Alex Manthei is the Community Manager at Mention, a media monitoring app that lets you monitor, react, collaborate, and analyze your online presence. He’s based in Paris and edits Get in touch with him at @xoalexo.

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