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Rethinking Content Marketing: Using Promotions As Content

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Content marketing is undoubtedly the golden child of the marketing profession. But what is it exactly? The Content Marketing Institute’s definition is about as good as it gets: ”Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, … Continue reading Rethinking Content Marketing: Using Promotions As Content

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5 Ways to Make Sure Your Influencer Strategy is Successful

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Has this ever happened to you? You see an ad or review for something that seems so cool, it will be life-changing for sure. So you wait a bit, let the anticipation build, getting more and more excited for having that thing in your life. You finally get it, open the box, and feel stupid. … Continue reading 5 Ways to Make Sure Your Influencer Strategy is Successful

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Introducing Influencer Scores for Mention Alerts!

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We’ve all been here before: it’s 11 am, you have a hard stop for a phone call at 11:15, and you decide to spend some time responding to your recent mentions. But you know 15 minutes isn’t enough time to read and react to all of them. How do you decide where to start? By … Continue reading Introducing Influencer Scores for Mention Alerts!

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How to Deliver Standout Customer Support…on Any Channel

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Picture this: your customer encounters an issue. She checks your website to see if she can find an answer there. No luck. She checks out your ‘Contact Support’ page. There are a few options here, so she decides to shoot an email. A few hours later, she’s tired of waiting and tweets at your company … Continue reading How to Deliver Standout Customer Support…on Any Channel

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People Are Talking About Your Brand – Here’s How to Engage

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The Neon Trees said it best: everybody talks. You can’t stop them. You can’t control what they say. All you can do is react, and it’s important that you do so the right way. People have lots of different reasons for talking about a business on social media. They may include your company’s handle, but … Continue reading People Are Talking About Your Brand – Here’s How to Engage

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