A Field Guide to Sales: Tips from the SaaS Pros


For SaaS businesses, you won’t have customers without a solid sales strategy that works cohesively with your marketing and communications strategies. For that reason, sales can be intimidating, especially when you’re working within a small and lean team. But it doesn’t have to be. As a part of our Field Guide series, we asked some […]

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5 Skills Every Digital Marketer Needs to Master


This is a guest post by Emily Pope, Content Producer for General Assembly, an educational startup that offers full-time immersive programs, long-form courses, and workshops on the most relevant skills of the 21st century. Say hi @GoEKP. Join their newsletter to receive updates on the latest in business, tech, and design.  The past 15 years has […]

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7 Digital Marketing Solutions for Every Startup’s Needs


This is a guest post by Daniel Reed, the Digital Marketing Manager for Sinch. He is responsible for growing traffic, converting signups and hustling for Sinch online. He is in Stockholm, Sweden if anyone wants to Fika. Say hi @kwaimind. It’s tough being a startup — budgets, growth, and hustling everyday to make that change that […]

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4 Ways to Keep The Conversation Going on LinkedIn


This is a guest post by Andrew J. Coate, the Community & Content Manager for Kapost. He is responsible for “Being awesome. Like, online and stuff.” He’s in Boulder, CO. Say hi @andrewjcoate. I have a problem with LinkedIn groups. They’re awful. Now, I know what you’re thinking: “But Coate, don’t you manage the largest content marketing-focused group on LinkedIn?” Why […]

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5 Steps for Making a B2B Blog Run Smoothly


This is a guest post by Sean Work, the Inbound Marketing Director at KISSmetrics.com. Say hi @seanvwork.  A highly trafficked business blog is a godsend. It’s a marketing channel entirely within your control. If you look at your other online marketing options, they aren’t as appealing. For example, pay-per-click advertising is subject to price swings. SEO is […]

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How Your Company Can Leverage Media Monitoring Tools for Growth


We all know that listening is a powerful skill to have in all areas of business, and well life. Fortunately, software innovation has allowed us to become better listeners with the power to engage in important conversations beyond our one-to-one in-person interactions. The question is: How will you make the most of these tools and […]

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6 Tips for Building Peer-to-Peer Collaboration in Your Online Community


This is a guest post by Jessica Malnik. Jessica is a community builder, content creator, and an avid blogger. She blogs regularly on her own blog, jessicamalnik.com, where she focuses on community management, social media, PR and a little bit of marketing.  When implemented correctly, community can be a great way to increase customer loyalty, drive […]

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How breaz Increased Lead Response Rate by 5x with Mention


breaz is a marketplace that connects the web developers with the best opportunities in tech companies across Europe. Using Mention for customer acquisition Most our clients came to us through word of mouth or PR, but we needed to find a way to grow our customer’s base faster. We discovered that Twitter was the most […]

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[SLIDES] How to Overcome the Content Distribution Hurdle in 8 Easy Steps

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By now, you’ve probably heard that content marketing offers important advantages such as traffic, conversions, brand awareness, thought leadership, community building, and most importantly, relationship building. Content provides an effective vehicle for adding value to our current and potential customers, and can be used to educate, instruct, and inform. The thing is, content takes a […]

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Mention for Android Just Got Shiny New Stats. Here’s What’s New!


Richard is the Android Developer at Mention where he always tries to find new ways of making our little green robot more awesome. Say hi at @richard_phol.  Ever since we launched the new version of Mention’s Android app back in July, we’ve been rolling out a number of improvements to make the experience even better. We’ve added social […]

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