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Power Up Your Influencer Outreach with These 2 Email Templates

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We’re all told that influencer outreach is a critical part of business. It’s a trending topic in content marketing. And while it’s really effective, influencer outreach is extremely tricky…it’s not just another tweet you can publish, a post you can publish, or an email you can send. There’s a real, live human just as involved … Continue reading Power Up Your Influencer Outreach with These 2 Email Templates

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How to Use Social Listening for Your PR Agency’s Market Research

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The client is always right…right? Probably not. When bringing on a new client, you need to learn everything about them: their products, their customers, their competition, their industry, their favorite food and pet’s name…you get the idea. It’s a lot of information. When you talk to your clients about market research, they may not have … Continue reading How to Use Social Listening for Your PR Agency’s Market Research

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How Your Welcome Email Can Double Your Email Open Rates

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It was frustrating. And I’m wondering if you felt the same way. You sit down to write your email, laboring over each word making sure it’s just right. You make sure the pictures look pretty and the layout fits on multiple platforms and devices. You click “send.” And very little happens. People on your list … Continue reading How Your Welcome Email Can Double Your Email Open Rates

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