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How To Combine Online And Offline Strategies To Build Communities

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When you are involved in B2B marketing, unlike B2C, it can sometimes be hard to find a “fun” voice that is found so often on B2C social media accounts that succeed in building communities. On top of that, the question of what to talk about on a daily basis (besides endlessly mentioning how your product … Continue reading How To Combine Online And Offline Strategies To Build Communities

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[Podcast] Social Listening & Its Role In Customer Relationship Management

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This is a guest post by Clark Buckner from TechnologyAdvice. Clark hosts the TechnologyAdvice Podcast and covers news and trends in the tech conference scene. Tweet him a hello! In December, Shannon and I talked about ways to retool your marketing strategies this year. Among those five ways was to identify and solve problems through … Continue reading [Podcast] Social Listening & Its Role In Customer Relationship Management

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Mention’s Secret Sauce: Marketing Tools

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At Mention, we use several tools to help us be most effective and efficient at our jobs. Tools are kind of like recipes — they provide you with what you need to get the job done. And like a good recipe, they need to be shared! There’s value in transparency We believe that if every … Continue reading Mention’s Secret Sauce: Marketing Tools

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How to Build Your Brand Identity with an Animated Marketing Video

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This is a guest post by Juan Mendez, the content editor of Yum Yum Videos, where the team has created hundreds of animated marketing videos. He’s also a music and film buff. The world’s not about 90s’ salesy advertising any more. To succeed as an online marketing business today, you need to truly commit to your … Continue reading How to Build Your Brand Identity with an Animated Marketing Video

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Filter Your Mentions By Country!

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Introducing Mention’s Geofiltering Feature Ever wish that your mentions only came from a specific country or countries when monitoring your brand name or key term across the web and social media? With our new geofiltering feature, you can make that happen! If you have a Mention account, simply turn on “Filter by country” in the … Continue reading Filter Your Mentions By Country!

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