How Product Managers Can Use Mention to Tighten Feedback Loops

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It’s an essential function of a product manager’s job to know how customers are interacting with the product — different use cases, any issues or bugs, what the most used features are, least used features are, etc. The thing is, customers don’t always tell you outright how they’re using the product, especially if they’re not […]

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Everything You Need to Know About Running a Webinar (And Then Some)

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Alex Manthei is Mention’s Community Manager. When he’s not posting silly stuff in our “GIFs Only” Slack room, he tweets at @xoalexo and edits the online literary magazine twowordsfor.com. A few months ago, I held a Yabbly AMA about how and why we use webinars here at Mention. For the uninitiated, webinars are online seminars or master classes designed to educate […]

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How to Use Mention to Build & Manage a Community

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A community manager is a Jack or Jill of all trades, and a master of many. Being an effective community manager requires just the right mix of empathy, listening skills, understanding of human behavior, analytical mindset, ability to multi-task, addiction to caffeine, and a really powerful tool (or two). Of course, our Community Manager, Alex, […]

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A Field Guide to Content Marketing: Finding Your Groove

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Shannon is Mention’s Content & PR Manager, where she crafts words, creates strategies, and recruits loyal advocates. She’s based in New York. Get in touch with her at @ShannnonB. Like many other content marketers, we’ve learned from those who are really good at what they do. We’ve developed the processes, strategies, and tactics that work best for […]

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How Workable Uses Media Monitoring for Lead Generation

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Shannon is Mention’s Content & PR Manager, where she crafts words, creates strategies, and recruits loyal advocates. She’s based in New York. Get in touch with her at @ShannnonB. Social and web monitoring is a great source of leads that often goes untapped. I knew that Workable (beautifully simple software that helps you do your hiring) had been […]

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How to Conduct Competitive Analysis in Five Minutes or Less with Mention

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Imagine if you could compile a weekly competitive analysis in five minutes or less. If you could quickly demonstrate to your boss, colleagues, or clients how the competition stacks up in terms of brand awareness, customer opinions, or sentiment. If you could see how your company compares to the competition in different countries or languages. […]

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The Daily Effect: Here’s What Happens When Your Article is Featured on Buffer’s New App

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“Now witness the firepower of this fully ARMED and OPERATIONAL battle station!” Alex Manthei is Mention’s Community Manager. When he’s not posting silly stuff in our “GIFs Only” Slack room, he tweets at @xoalexo and edits the online literary magazine twowordsfor.com. Buffer describes their new app, Daily, as “Tinder for content sharing.” It’s an intriguing concept. Can you take the simplistic […]

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